How much should a landing page cost?

The short answer

A single-purpose landing page — one page, one job, built to convert — typically costs $1,000–$3,000 as a one-time build, plus a monthly care plan for hosting, edits, and upkeep. Prodigy's public number is $2,430 to build and $585/mo for care.

If a quote comes in dramatically lower, ask what's missing — usually hosting, mobile testing, or analytics setup. If it comes in dramatically higher, ask what you're actually getting for it — most of the time it's agency overhead, not more page.

Why a landing page costs less than a full website

A full website is many pages, a content management system, a navigation structure, and ongoing content strategy. A landing page is one URL doing one job for one visitor who already clicked something. Less scope, less build time, lower fair price.

That's not a lesser product — it's a different one. If you're running ads or a single campaign, a landing page converts better than sending traffic to a homepage built for browsing.

What should be included in the price

• Design and copy direction — not a template with your logo dropped in.
• Mobile-responsive build — most of your traffic is on a phone.
• Hosting — a page that isn't live doesn't convert anything.
• Analytics and conversion tracking — in your accounts, not a black box.
• Speed — green Core Web Vitals, not "we'll optimize it later."

Ads management is a separate line item — a fair build price should never quietly include a monthly ad-spend markup.

How long it should take

About two weeks from a 20-minute scoping call to a live page — design, then build, then launch. Longer timelines usually mean revisions are unbounded in the contract; shorter ones usually mean a template with no real design pass.

See exact public pricing